Taking partners · UK · US · Canada · Australia

I build the infrastructure & run the marketing. You grow the business.

Exclusive leads and qualified sales for lead generation, ecommerce and marketing-led businesses. No upfront fee. No revenue minimum. We share the marketing costs, and I earn from the growth I generate.

[ 01 — The problem ]

Three models you've tried. Three reasons they don't scale.

i.

The retainer agency

They charge every month regardless of results. They make more by keeping you dependent than by making you successful. Activity is the product, not performance.

ii.

Running it in-house

You hire, spend six months getting them up to speed, and find that profitable high-volume acquisition is more specialised than a job advert can solve for.

iii.

Lead aggregators

The same enquiry goes to four competitors at once. Contact rates collapse and you race to the bottom on price. The platform makes money. You don't.

"

There's a fourth option. It isn't a better version of any of these — it's structured differently.

[ 02 — The model ]

Owned infrastructure. Exclusive delivery. Shared upside.

I build and operate the acquisition assets — websites, landing pages, paid media and tracking — and deliver exclusive leads or qualified sales straight to your business. We share the marketing costs, and I earn a share of the revenue I generate. Nothing more.

01I own the infrastructureLanding pages and funnels I build and control. Your growth doesn't hang on someone else's platform.
02Paid media, shared costGoogle and Meta, co-funded by both of us. If it doesn't convert, I lose money too.
03Controlled qualificationMulti-step validation before anything is delivered. Real intent, not every form fill.
04Delivered exclusivelyLeads into your CRM in real time, orders into your store. One buyer, one brand per market.
[ 03 — Case studies ]

A service business and a store. Both grown.

[ 04 — Who this is for ]

Where the model works.

Any business with genuine demand, a working way to convert, and margins that support a performance model. Qualification happens on the call — not on this page.

Don't see your category? Apply anyway — every business is assessed on its economics, not its category.

[ 05 — What's included ]

Eight things. From day one.

Not optional extras. Not upsells. The baseline of every partnership.

[ 06 — How it runs ]

Four stages. You always know which one we're in.

What you're not paying for — No upfront fee · No revenue minimum · No ongoing retainer · No management fees · No hidden ad spend margins · No shared leads · No activity billing

[ 07 — Fit ]

One commitment. The rest, we talk through.

I don't screen on turnover or years trading. I ask for one thing: a minimum ad-spend commitment, which we set together once I understand your business.

What I look for
A minimum ad-spend commitmentAgreed after our first call, once I’ve analysed what your market needs. I co-invest alongside it.
Something real to sellA live product or service with genuine demand. Trading history helps, but isn't required.
A way to convertA sales process for leads, or a live store and checkout for ecommerce.
Based in the UK, US, Canada or AustraliaLocal, regional, national or online.
What you don't need
A minimum turnoverStartups and pre-revenue founders are welcome.
Years of trading historyNew brands and launches are assessed on their economics.
A high order valueMargin matters more than price point.
An upfront feeNo activation payment, and nothing to pay for the first conversation.
[ 08 — Commercial structure ]

Performance is the contract.

No upfront fee. No hidden margins. No fees for activity. We share the marketing costs, and the rest is set case by case on our first call.

Step one · no obligation

A conversation

No fee, no revenue threshold. I learn your business and margins. Once I’ve analysed what’s needed, we agree a minimum ad spend you can commit to — which I co-invest in.

The model · most partners

Revenue share

A fixed share of the revenue I generate — set from your margin, order value and volume, and agreed before anything goes live. No retainer. No management fee.

Alternative

Cost per sale, or hybrid

An agreed rate per completed sale — or a lighter cost-per-sale plus a smaller revenue share. Built to work for ecommerce as well as services.

[ 09 — About ]

Twenty years doing this. This is how I prefer to work.

20+Years experience
MultiAward winning
4Active markets
3–5yrTypical partnership

Two decades of hands-on acquisition — media buying, Shopify ecommerce, and lead generation across home improvement, legal, financial services and healthcare. That range is why the model translates whether you sell a product or a service. I don't resell data and I don't charge retainers for effort.

Revenue share isn't a sales pitch. It's the only structure where my incentives genuinely match yours. I co-invest in the media alongside you — if it doesn't convert, I lose money too.

The roster is small by design. Exclusivity can't be maintained across an unlimited client list — selectivity is how I protect the value I deliver.

[ 10 — Frequently asked ]

Common questions.

[ 11 — Apply ]

Grow without the upfront risk.

Tell me about your business, your margins and what you're trying to grow. I'll come back with a straight answer on whether the economics work. No fee, no obligation.

Apply for a partnership